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Khet - D2C Beauty brand logo and company profile
Delhi, India
Founded 2021
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Khet

Beauty

Luxury perfumes inspired by modern India. Layered, bold, and rooted in the soil of this land. A fragrance for those who refuse to wear borrowed identities.

Our Story

India has never been simple. It is a land where empires crumbled and new worlds were born, where Sanskrit verses breathe the same air as rap cyphers. For too long, we polished ourselves for the outside world, wearing borrowed scents with borrowed names. But what about us? Where was the perfume that smelt like this land - layered, bold, rooted, savage? That question is why Khet exists. Khet is where heritage flirts with renaissance. Where myth slips into madness. Where intimacy dances with anarchy. Where every story bites but still carries the soil of this land. We call it Savage yet Rooted. Savage, because India has never been soft. Rooted, because it has always been proud.

Our Values

Savage yet rooted
Indian heritage
No borrowed identities
Layered and bold